Is Free Traffic Better Than Paid Traffic for Online Business

By Reginald S Dontache 
                       

This article is intended for small business owners or online business starters aiming at increasing website traffic and sales to their online businesses. A website or an online business thrives with the presence of people who visit and purchase products or its services. It is crucial for the business owner to create a flood of visitors to their businesses and they have to choose between free traffic or paid for traffic in achieving their goals.
Free Traffic
Free traffic is when website visitors come to a website without the website owner having to pay. This type of traffic is the best method of getting visitors to your online business and it can be good as you do not have to pay for it. There are many ways of generating free traffic like social media marketing like face book and twitter, article writing, writing website content and optimizing same content for search engines by making it keyword targeted and more relevant to your niche and topic, commenting in forums by using your uniform resource locator in signatures, video marketing and visit Yahoo answers- It's a where people post questions about problems and looking for solutions. What you can do is answer as much questions as you can. Do give a lot of value and insight on your answers and leave your website address as a link. If people like what you have written they may visit your website through your profile and with these traffic building methods you can start to wonder if free traffic is better than paid traffic for your online business.
Paid Traffic
Paid Traffic methods are quick in generating revenue if used the right way. Paid traffic for online business consists of highly targeted visitors and may increase your sales as it's found from people looking for the exact product you are selling. For example Google's PPC traffic is made up of people who search for the type of products you sell and in most cases it's called highly targeted traffic. A website owner may get results quicker with the right type of paid advertising as compared to free traffic (organic traffic) which can take longer for a business to get the inflow of buyers from the search engines. Paid traffic costs money but a return on investments is often impressive and outweighs the initial amount invested. There are a few methods getting traffic to your online business by paying like banner advertising, pay per view e.g. http://www.trafficvance.com, media buying e.g. http://www.tribalfusion.com and for Pay per Text paid traffic type in intext on your browser. Paid method is a good way of creating website traffic because online businesses get highly targeted traffic through the keywords used in their ad copies. Converting the traffic into sales can be easily achieved as the visitors arrive to your website already looking for the service you are offering. In this case you can make money with just a little number of daily web visitors

Using free methods can save money but takes longer before it can produce results. Free methods of generating traffic require commitment a consistent effort from the website owner. Building a successful blog needs regular content on a frequent basis to can build authority. Both Free and Paid traffic methods are effective to build an online business and it depends on the website owner's financial resources therefore the search engine offer both a fair play. Some of the methods of building traffic can be both free and paid depending on whether the user is prepared doing the job himself or prefers outsourcing the job he or she can do.
For free videos on up to date and proven traffic building methods for your online business go to http://www.reg-dontache.com

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How, When and Where to Place Banners That Convert Clicks Into Sales

By David Aguirre G 
                

Banner ad placement is definitely one of the preferred methods by marketers to drive traffic to their websites. However, for people who are just starting out in this industry, it can be difficult and confusing to know where, when and how to place banners that really convert clicks into leads and ultimately into sales.
Let's uncover step by step, how to first define your audience, then, look for a high converting publisher websites, where to place your banners on such sites, and finally, when is the best time to run your ads.
Defining Your Target Audience
Defining your ideal or target audience is the very first thing you want to do to run any successful online business. Whether you are offering your expertise through e-books, your services through phone consultations, or a product delivered straight to your customer's door, it is imperative that you know what your ideal customer looks like, how they browse the internet, what their interests are, etc. To do this, you can ask yourself: what problem does my product/service solve? Who might be interested in this solution? What is the potential pain/problem that I am trying to give a solution for? What is the typical age range of my customers? Where does my ideal client live? Is my customer male or female?
For example, you might be offering a series of videos explaining how to grow, prune and care for Bonsai trees. In this case, your answers to the questions above might be something like:

• Problem solved: Teach people how to grow, prune and care for Bonsai Trees.
• Who might be interested: People who have this hobby
• Potential pain/problem being solved: The need to have someone to teach them how to grow Bonsai trees
• Age range: adults between 50 and 60 years old, but this is not an exclusive age range
• Customer location: In the case of Bonsai trees, this could be irrelevant
• Gender: Both males and females

Choosing High Converting Sites
Now that you have your audience identified and narrowed, when you are running a banner ad campaign (or any kind of ad campaign for that matter) what you have to ask yourself is: what is it that I am really offering and what kind of website(s) can give me the traffic I need for the audience I identified?
Still using our example of the Bonsai trees course, it would be a huge mistake to run our banners in websites which offer things like financial services, online gaming, music recommendations, etc.
Answering the above question, you could come up with the following answer: I am offering a series of videos to teach people how to grow Bonsai trees. Sites that can give me targeted traffic could include sites that talk about gardening, gardening supplies, home gardening, landscaping, etc.
Those are part of your keywords, and they are what you need to identify the sites you want to run your campaign on. To do this, you simple type into Google those keywords and ideally, you should try to advertise on the first 3 or 4 websites that came up in the results. The way to do this is opening each of those websites and go to the bottom of the landing page where there usually is a link that says "Advertise with us" or something similar.
As a side note, a very good tool you can use to research your keywords is Google Analytics. Just type it into Google and you can use it for free.
Now you have to get in touch with those websites and that's what the next section explains in more detail.
Location of The Banner - Part A
So now that you have 3 or 4 sites in which you want to advertise and you have confirmed that they actually sell advertising space on their website, the next step is to contact them to talk about specifics about your ads. Especially, pricing and location. It is highly recommended that when you are negotiating with the site owner, you make it clear that you will be paying per click, rather than paying for impression. Next, it is also important that you dig deeper on their site and negotiate to show your ads on specific pages only.
For instance, if one of your results when looking for Bonsai related keywords is a "gardening supplies" website and you want to advertise with them, the probabilities are that this site offers many types of gardening supplies, not just Bonsai trees supplies. This is why you have to get in touch with them and be clear and tell them that you will pay only for clicks that are generated on a page that is showing relevant content to your offer, which in this case could be a page that has an article about how to make your own Bonsai tree pot out of a used, old and broken home appliance.
This is very important to you, as you don't want your ad to be sending traffic to your website from people who were browsing the correct website but not the correct webpage. For example people browsing the same site about gardening mentioned above, but that saw your ad on a page that had an article about how to use manure as fertilizer...
Be very careful with this, as your budget may run out pretty fast if you get lots of clicks from non-targeted people. Remember that you are paying per click, and it doesn't matter if the person who clicks on your ad eventually becomes a paying customer for you or not. Either way, you will still have to pay for that click.
Location of The Banner - Part B
You can (and actually should) go one level deeper when negotiating banner location, and this means the location of the banner on the page itself.
Ideally, you would like to have your banner shown "above the fold". Above the fold comes from the time when ads first began being used on printed material such as newspapers. Supposedly, the ads that were "above the fold" of the newspaper sold and worked better than the ads shown below the fold. Taking this analogy to our digital world, above the fold means the space that fits your screen right when your browser loads the webpage without you having to scroll down.
So what you would like to negotiate is to show your banner at the top of the page or on either side of the article related to your desired keyword.
It's Showtime!
So now that you have all the above steps covered, some products and services are relevant only on specific times of the year, or even they are only relevant on certain times of the week. Some are so specific that are only relevant on certain times of the day.
In our example of the Bonsai trees video series, fortunately there is no time of the year in which people really can't learn how to grow and prune Bonsai trees. Probably winter isn't such a good time to promote this hobby, but nonetheless Bonsai trees need to be taken care of no matter what season we are in.
So for sake of this article, let's pretend that your video series are only relevant during the spring. And going one level deeper, you have noticed that the time people are more receptive to this kind of material is from Friday evenings up until Sunday nights.
In this case, it would be in your best interest to negotiate with the publisher (the website owner who will run your ads on his website) to show your ads only during that specific time frame you identified above. Again, remember that you will have to pay for every click that your banner receives, whether that person becomes a customer of yours or not. So for instance if someone clicks on your banner just out of curiosity but in the end he or she remembered that they have to go back to work because it is a Wednesday morning, you will still have to pay for that click.
So as a recap, remember:

• Define your target audience (age, gender, household income, etc).
• Carefully choose which websites you want to promote your offer in (sites that attract the same audience you are after).
• Narrow the placement of your ad to pages that have content relevant to your product/offer.
• Narrow the ad placement even more by negotiating that your banners be shown above the fold.
• Define what are the best seasons, months, days and/or time of the day to show your ads.

You can learn more about these and other marketing methods on how to promote your business by joining our community. We are a community of mentors dedicated to provide the tools and training for people who are tired of hype and inflated promises that don't work. Join us today and have a mentor working closely and one on one with you until you succeed. Click here to be one of us.

My name is David Aguirre and I am a full-time marketer. My goal is to teach other aspiring marketers what I've learned over time so they can apply these lessons and be able to earn a full time income working online. If you would like to know more about how to effectively run an internet business, I encourage you to join our community of mentors, where you will be personally taught one on one how to be successful online. Join us at http://www.mentoredentrepreneurs.com/?t=ezine

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Online Marketing: A Very Helpful Tool in Advertising

By Katarina Quidote 
                  

A lot of the principles recognizable in regular marketing treaties, get to be applied in the event and the particular optimisation of a business for the presence on the electronic market. Advertising is one such element that affects the evolution of a business in a positive or negative direction.
With an advertising business, Internet marketing suggests that finding clients that need to become more than just visible online. Special companies and agencies now give all sorts of services supposed to target the correct customers or even to boost the number of relevant visitors on a web page. Since it is normal, most of the techniques used for the purpose will deal with various strategies of site promotion.
From the opinion of an advertising business, Online marketing will have a different tactic and be addressed in a different way than it is by the normal business owner who has to find a method to advertise the product or service he/she offers. All the search engine optimization methods, the creation of targeted ads, the selection of a pay-per-click engine to work with, the increase of the website traffic rank through the development of important friendly links or the regular updating of the website content make simply a few of the most popular operations that have to be skillfully performed and supervised in order for a business to achieve success online.
Of a fantastic help for an advertising business, Internet marketing is the set of work tools that will also draw in the clients for such an agency. Have you ever wondered just how so many Internet marketing companies become money-making? Well, in fact they rely on the same marketing principles that they will eventually apply to your business for development. Initially they determine the targeted market sector and then they make a deal that is difficult to decline in the conditions of the tough online competition. They'll promote heavily insisting on how they help one build strategies after the close research of the other competitors, stressing out the modern approach to advertising and so on.
Consequently, a variety of warnings and caution messages have been released in relation to different kinds of advertising business. Online marketing can often be used as a camouflage for illegal activities that could cost the naive small business owner dearly, should he/she be deceived into signing some disadvantageous agreement. Consequently, it is of a paramount significance to choose well and sensibly from the many agencies that could take care of the Internet presence of your business.

Katarina is an online marketer who has a broad knowledge when it comes to search engine optimisation. She works hard to seek the latest about SEO.

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Tips for Hiring the Best SEO Experts for Your Business

By Nitin Kushwaha 
              

Social Engine Optimization (SEO) is an important tool for any website success. If you are dealing with your own SEO from a long time, you realized that no matter how hard you try your website is not ranking well in the SERPs. If this is the case, then it is better to hire a professional SEO company who will bring wonders for your site.
Go to any search engine and try searching for keywords that is related to your business and check if you are on the first page of the search result. If you don't see your site there, then think how your customers can find you. How can they find your products and services among million of competitors? In this situation only a Professional SEO Company can help you reach your target customer across the globe.
If you want your business to bloom in your industry then you can hire a trusted and qualified Search Engine Optimization company. There are so many companies who provide SEO Services, you can't complain that there is no choice but still it is not easy to find a good SEO company which can deliver you the best results for what you are paying. So it is very important to know what to look for when you are searching for a SEO Company. Here are some tips how to pick the best SEO Company for your business.
a) Experience: - Anyone can establish SEO Company anytime and call themselves SEO experts. But Only a SEO expert with many years of experience really knows how and what is best for any website to gain high search engine traffic. So before going to any SEO company, make sure that they have proven experience in this domain.
b) Black Hat SEO Tricks: - Make sure the company you going to hire is not using any of Black hat SEO tactics.
c) Knowledge of SEO levels: - Search engine optimization is consists of 3 stages that is technical, on page optimization and off page optimization. Determine if the SEO Company you want to work for your company knows these 3 aspects.
d) Check their commitment: - Always go for a company who had history of achieving their customer's needs. Who understand the importance of search engine and how to apply the best SEO techniques for your website?
e) Process for Optimizing Websites: - Some SEO companies submit sites to link farms for quick fix. This can cause trouble for your website.
f) Automated Submissions: - If a SEO company is using this technique then stay away from them because your website will be banned by the search engines.
g) Assurance: - The most important thing you should look in a SEO company is assurance. If they are giving guarantee that your website will appear on the first page of the search engines or if they are promising quality work based on search engines guidelines.
h) Readiness to Provide Information: - Check if they are willing to answer all your question and doubt related to search engine optimization. If they are not able to provide the same that means they are hiding something about their techniques and this can have negative effects on your website and as well as ranking.
i) Feedback: - Check the feedback written by their Clients on their website and on the other hand search about the company on the web to find lot of information about them.
j) Portfolio: - Before making any decision, check their portfolio. Check their previous projects and current one. This will give you an idea if the firm is really delivering what they are promising.
Go ahead and start your online business with the best SEO Experts. These are some of the simple tips that will help you in choosing the right SEO firm for your business.

Spiders Watch is a Professional SEO Company in India from where you can get best SEO Services in affordable price accordingly to the expectations of clients completely. To know more about SEO Company India visit: - spiderswatch.com

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Basic Method of Search Engine Optimization

By Herry Jeany  

            

With the appropriate tools and the proper data, you will easily be in a position to successfully incorporate search engine optimization methods into your internet site, and increase your site visitors. Beneath are some terrific methods to get began with SEO. Remember that search engines wont be able to index anything that's in a video. If you web site is flush with videos, you have a little extra work to do. 1 way to get around this issue is to develop a web site map with links to all of your sites video content. Search engines can then index the text links that lead to your videos. Using a product feed can truly assist to reach new customers. Include info about your goods, such as descriptions or prices, on your feeds. Submit them to key search engines and shopping comparison sites. Consumers can also subscribe to your feed with a feed reader. When generating keyword phrases and important phrases, it is critical that you location yourself in the shoes of the buyer. Figure out what string of words your target audience are typing into search engines. Take the time to become knowledgeable about sturdy and weak keywords and phrases. Concentrate on the keywords and phrases you want when developing your titles and internet site. Keyword research will enable you to realize what search terms people use to navigate in your particular categories.
Raise your SEO ranking by focusing on these subjects throughout your webpage. Search engines are a wonderful way to get extra web site visitors. Your internet site will be at the top rated of the search engine rankings, if you do your finest to make it friendly to the spiders that the search engines use to decide site good quality. Make positive you tag each images on your site, because the spiders can only realize text. Be certain to use descriptions that are rich in keywords. If your aim is to improve your ranking, you ought to make your website search engine spider-friendly. Web spiders read the content of your website and establish your search ranking based on this however, they require a way to easily distinguish what your content is. When creating a web site map, preserve your sites hierarchy in mind so that spiders can get a sense of the structure of your pages. The title that you generate needs to have your keyword included for search engine optimization purposes. You happen to be going to want the title tag offered on all the pages that require it, so they can remain linked together. You need to place your company name at the finish of the link to preserve them together. If you do not have a well-known name, then individuals most likely will not search through your company name. When you make your site better for the search engines, you make your site greater for prospective buyers. This is a fact some businesses are not aware of. Only attempt to master one area of Seo at a time rather of trying to implement them all at when. It is impossible to become the greatest at every single approach, so be positive to focus on a single that will yield the greatest outcomes for your organization. Apply new information quickly to preserve your internet site useful and relevant. Feel free to make use of this assistance and get your webpage up to the ranking it really deserves.

Herry Jeany is the expert you should see. Seo Keep reading his articles to know more about the topic! seo services

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Optimizing Your Websites for Popular Search Engines

By Sunny Kr 
           

The main objective behind executing search engine optimization is to enhance the traffic to your website by ranking high in the search results of popular engines, using appropriate keywords that describe the content of the website.
Implementing search engine optimization, however, is no easy task. Following are some tips that could go help you to accomplish the goal.
Avoid website design issues
There are several site design issues that create a lot of problems for the engines. To get the best results, including higher engine ranks, try avoiding using frames, dynamic URLs, Flash, and JavaScript and Image Maps for navigation.
Set powerful title tags
This is one of the most important criteria for search engine optimization. Most search engines attach the highest degree of importance to this tag. Try keeping the text between 60-80 characters as there's a limit. Also try including both the keyword phrase and site title in the tags.
Optimize every page
This is mostly overlooked by webmasters and could help you in competition with the less extensively used keywords.
Optimize Your Page Content
Always try to keep in mind that whenever you write content for your web page, try incorporating search engine optimization principles from the very beginning. This would help your page to rank better.
Add description meta-tags
While most engines usually don't cede much importance on the keyword tag and the meta-tag, it's nevertheless important to add them in each page, besides including the relevant keyword phrases.
Add "alt" attributes to the image tags
Many search engines look at the "alt" attributes. It's thus best for your website if you provide a keyword phrase to every image in your website.
Related links
The links from relevant or related websites are of more importance than the generic links from those unrelated sites. A link is often taken to be a vote for quality content. The engines weigh the links from the websites that have similar or related content. Strive for obtaining quality and relevant links from proper and related websites.
Update content
An engine would give a higher preference to a website that updates its content on a regular basis. Try adding new pages or content on at least a weekly basis for increasing the search engine spider's frequency.
Remember, you must never try to trick a search engine as it is likely to have exhaustive rules with regard to what they consider as spamming and would actually penalize your website for such violations.

SEO Traffic Search is a leading service provider of SEO services for businesses interested in affordable website optimization solutions.

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How Good Web Design Benefits SEO

By Christopher Joseph Smith 
                                        

Often practised by different departments of a company, web design and SEO can sometimes seem like two different separate processes; developers will create websites, with SEOs taking that site and optimising it via content and link-building.
This is, of course, a massive misconception. Good web design and successful SEO are intrinsically tried together - one cannot exist without the other. Poor web design can leave the most dynamic SEO fighting an uphill battle; poor navigation, for instance, means that search engine crawlers won't be able to index pages on your site, whilst duplicate pages will see engines such as Google de-ranking your page regardless of links built. Similarly, an excellent website with bad SEO is doomed to languish away from the front page forever.
One of the most important SEO aspects to consider when designing your website is how easy search engine crawlers will find navigating your pages. The best way to determine this is through running a check on how many pages search engine spiders are indexing when they visit your site.
A quick way to check this is by entering 'site:' followed by your site's URL into Google. This will show all of the pages Google has indexed from your site. However, take the numbers this technique produces with a pinch of salt - the results can fluctuate wildly, sometimes by thousands of pages! A more accurate way to measure page indexing is to use a tool such as Google Analytics.
On the whole, you should know how many pages you want indexing on your site. The number you get from tests won't match this exactly, but if it's massively different, you may have a problem. This suggests that search engines are struggling to navigate your site for reasons that can range from lots of dead links to poor site navigation. Generally, a tool like Analytics will help you pinpoint what's going wrong and how you can fix it.
One aspect search engines tend to look at when generating their rankings is how 'popular' a site is. Links are the benchmark of this, but all links come with varying degrees of power. The best links are one from reputable sources and quality sites producing content on a regular basis. Influencing and encouraging links from these sources is key to any SEO campaign. It's fair to say that a badly-designed site would put off most quality link sources from giving you that crucial recommendation Google looks for.
Consider how someone coming in fresh to your site would act with your site. Get someone who hasn't seen the site before to play with it and note any issues they have with navigation or usability. Similarly, note any design concerns they may have and address them. It's important to remember that, due to the high-value nature of their link, high quality link sources will come up against hundreds of sites a day, most likely clicking off most of them within 30 seconds. By making your site easy-to-use and eye-catching, you encourage lucrative links and make SEO a whole lot easier for your site.
The world of SEO is vast and the above tips are a basic snippet of considerations to make when designing your site. Keep in mind these basics, though, and you should find that other aspects of SEO become a lot easier.

Christopher Joseph Smith is writing on behalf of Fluid Creativity, specialists in SEO and web design.

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