By
Sunny Kr
The main objective behind executing search engine optimization is
to enhance the traffic to your website by ranking high in the search
results of popular engines, using appropriate keywords that describe the
content of the website.
Implementing search engine optimization, however, is no easy task. Following are some tips that could go help you to accomplish the goal.
Avoid website design issues
There are several site design issues that create a lot of problems for the engines. To get the best results, including higher engine ranks, try avoiding using frames, dynamic URLs, Flash, and JavaScript and Image Maps for navigation.
Set powerful title tags
This is one of the most important criteria for search engine optimization. Most search engines attach the highest degree of importance to this tag. Try keeping the text between 60-80 characters as there's a limit. Also try including both the keyword phrase and site title in the tags.
Optimize every page
This is mostly overlooked by webmasters and could help you in competition with the less extensively used keywords.
Optimize Your Page Content
Always try to keep in mind that whenever you write content for your web page, try incorporating search engine optimization principles from the very beginning. This would help your page to rank better.
Add description meta-tags
While most engines usually don't cede much importance on the keyword tag and the meta-tag, it's nevertheless important to add them in each page, besides including the relevant keyword phrases.
Add "alt" attributes to the image tags
Many search engines look at the "alt" attributes. It's thus best for your website if you provide a keyword phrase to every image in your website.
Related links
The links from relevant or related websites are of more importance than the generic links from those unrelated sites. A link is often taken to be a vote for quality content. The engines weigh the links from the websites that have similar or related content. Strive for obtaining quality and relevant links from proper and related websites.
Update content
An engine would give a higher preference to a website that updates its content on a regular basis. Try adding new pages or content on at least a weekly basis for increasing the search engine spider's frequency.
Remember, you must never try to trick a search engine as it is likely to have exhaustive rules with regard to what they consider as spamming and would actually penalize your website for such violations.
Implementing search engine optimization, however, is no easy task. Following are some tips that could go help you to accomplish the goal.
Avoid website design issues
There are several site design issues that create a lot of problems for the engines. To get the best results, including higher engine ranks, try avoiding using frames, dynamic URLs, Flash, and JavaScript and Image Maps for navigation.
Set powerful title tags
This is one of the most important criteria for search engine optimization. Most search engines attach the highest degree of importance to this tag. Try keeping the text between 60-80 characters as there's a limit. Also try including both the keyword phrase and site title in the tags.
Optimize every page
This is mostly overlooked by webmasters and could help you in competition with the less extensively used keywords.
Optimize Your Page Content
Always try to keep in mind that whenever you write content for your web page, try incorporating search engine optimization principles from the very beginning. This would help your page to rank better.
Add description meta-tags
While most engines usually don't cede much importance on the keyword tag and the meta-tag, it's nevertheless important to add them in each page, besides including the relevant keyword phrases.
Add "alt" attributes to the image tags
Many search engines look at the "alt" attributes. It's thus best for your website if you provide a keyword phrase to every image in your website.
Related links
The links from relevant or related websites are of more importance than the generic links from those unrelated sites. A link is often taken to be a vote for quality content. The engines weigh the links from the websites that have similar or related content. Strive for obtaining quality and relevant links from proper and related websites.
Update content
An engine would give a higher preference to a website that updates its content on a regular basis. Try adding new pages or content on at least a weekly basis for increasing the search engine spider's frequency.
Remember, you must never try to trick a search engine as it is likely to have exhaustive rules with regard to what they consider as spamming and would actually penalize your website for such violations.
SEO Traffic Search is a leading service provider of SEO services for businesses interested in affordable website optimization solutions.
Article Source:
http://EzineArticles.com/?expert=Sunny_Kr
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